Updated at: 29-06-2022 - By: Lucas

If you’ve seen how much a Jeep Wrangler costs, you might be wondering why they are so expensive. Well, we also wanted to know, so we did some research and found the answers.

Jeep Wranglers are more expensive because they are built to handle tougher off-road conditions and have a large fan base that keeps the demand for the vehicle high.

Want to learn more about why Jeep Wranglers cost so much? Then read this article to find out all the reasons why this model of car is so expensive.

How Much Do Jeep Wranglers Cost?

Why Are Jeep Wranglers So Expensive-1

Jeep Wranglers are great, no question about it.

Everything but the price tag, that is…

Even though you can find used Wranglers for much less money, a new Wrangler starts at just under $32,000 MSRP. Keep in mind that this is the price for the lowest trim level before any upgrades have been made.

As you move up to higher trim levels, the base MSRP goes up until it’s almost $50,000!

Don’t believe me? Check out some of the base MSRP prices for Wranglers that I’ve gathered from Jeep’s website.

Sport $31,795

Sport S $34,995

Black and tan Wrangler Unlimited $36,690

Sport Altitude $36,690

Willys $37,490

Freedom $37,690

Sahara $38,645

Sahara Altitude $41,940

Rubicon $42,440

Rubicon Recon $43,450

$44,465 for North Edition

High Altitude is $49,995

Even though the High Altitude is a bit of an outlier, the average MSRP price of these twelve trim packages is a whopping $39,690. Also, keep in mind that these are the starting MSRPs, and as you add features, the price will only go up.

Even though this seems like a lot for a car, keep in mind that the Wrangler is probably the most famous off-road vehicle of all time. And it didn’t just get there by chance!

So, what is it about a Jeep Wrangler that makes it more expensive?

What Makes the Jeep Wrangler Expensive?

There are many things that go into the price of a car. The cost of the materials used to make the car is one that everyone can understand, but there are other things that you might not have thought of.

So, let’s talk about the main reasons why Jeep Wranglers cost what they do and what you get for your money.

#1 Off-Roading Capabilities

People know that a Wrangler is a strong Jeep that can go off-road better than anything else. It is perfect for families who drive through rough terrain to go camping or hiking, and it is also a great way to test your driving skills on bumpy roads.

When people want to do a lot of things outside, this is something they often look for. So, Jeeps have become a symbol for going on an exciting journey.

For a vehicle to be able to do these things, it needs to be built in a certain way. The vehicle must be strong and durable enough to keep the car on the ground while driving on rough terrain.

Not all vehicles have these features, and most off-roading vehicles are SUVs or trucks, so the Jeep is one of the smallest options for going off-roading.

The Jeep Wrangler model has low gearing and four-wheel drive, which makes it easier to drive on rocky or bumpy roads. This model also comes with all-terrain tyres, which help you keep a good grip in bad weather like rain or snow.

Because of the grip that these three things give you, you can drive over rough terrain without worrying that the car will flip over when you hit a bump. Also, you can keep the vehicle under control by keeping all four wheels on the ground.

These features make the Wrangler more valuable, which makes it more expensive.

#2 Equipment and Materials

How much a car costs to make always affects how much it costs to buy. If the car is high-end, it will cost more because the materials were more expensive.

For example, if you buy a luxury sedan, you will pay more, but the leather seats will be softer, the stitching will last longer, and the seats will have lumbar support for long drives.

The car is worth the extra money because it has these useful and comfortable features. So, when it comes to figuring out how much the Jeep Wrangler costs, the price is higher because it has more mechanical parts.

Many cars come with a good engine and a good transmission. Some cars may also have a differential. But there’s a lot more to the Jeep Wrangler than just these basic features!

A Wrangler will leave the factory with a good engine and transmission, rear and front differentials, a two-speed transfer case, a fluid cooling system, and heavy-duty radiators. Compared to the specs of other cars, this is a long list.

The Wrangler comes with a lot more equipment than this model does, which is unusual for cars. Other car models might be cheaper, but to get all the features that come with a Jeep Wrangler, you would have to spend thousands more.

This means that for the price of a Jeep Wrangler, you get a lot, and you won’t get all these features in another car. So, even though the price is more than you would like to pay for a Jeep, you get a lot for your money.

#3 Popularity

Another reason why Jeep Wranglers cost more than you might expect is that they are a popular product that is in high demand. This will affect the price of the car no matter how it is made or how much it costs to make.

When there is a lot of demand for a product, the price will go up so that the item’s value stays high. Even if this price is higher than what the product is usually worth, people will still pay it because they want it.

When it comes to cars, the Jeep Wrangler has been a popular model for a long time. People who like to camp or take road trips often look for this type of vehicle.

This is because the car is made to go off-road, can handle any kind of weather, and lets you drive without doors or a windshield if you want to. This is the perfect vehicle for people who like being outside and don’t want to sit in a car with air conditioning.

It is sold as an experience in and of itself, because driving the same roads in your car or truck doesn’t compare to driving an open Jeep Wrangler. Because of this, people like it and are willing to pay more for it.

This means that the price of the car is worth it. People will pay more to get what they want in a car, even if it’s more than they thought they would get.

#4 Customization

You can make changes to this car by taking off the roof, windshield, and doors and still being able to drive on the road. This isn’t found on any other cars, and it’s a unique way to customise your car.

Other than a convertible, you can’t take the roof off of any other car. But even this isn’t a fair comparison because it’s not the same thing.

One of the best things about Jeep Wranglers is that you can choose not to have any doors on either side. This is a great car for long trips because it keeps you cool and keeps you from having to use the air conditioner.

You can only get a natural breeze while driving in a Jeep, and this is something you don’t want to miss when you go camping or to the beach in the summer.

Because so many people like this feature, it is a popular choice. And it lets you try out driving while you’re behind the wheel.

Aside from doors, you can also upgrade your Jeep with a long list of other parts and pieces.

Verdict on Wrangler pricing

Even though the price of a Jeep Wrangler might seem high for what it is, you need to look a little closer to see everything you get with this car.

With the ability to go off-road and the extra equipment and materials, this vehicle is actually a good deal.

If you compare this vehicle to trucks that are used for similar things, you will see that they use more gas, don’t let you customise them as much, and would require you to pay for many equipment upgrades to match what the Jeep can do.

Even if these two cars were the same price, the Jeep is a better deal because you get more for your money and don’t have to pay extra for the features you want.

So, it might cost a little more than other cars, but it has everything you need.

Conclusion on why Jeep Wranglers are so expensive

Many things make a Jeep Wrangler a great vehicle, and the price reflects all the work that went into making it.

With this car’s four-wheel drive, you can go anywhere you want, and you’ll get there and back safely.

So, don’t be scared off by the price. If you like the Wrangler, it will be worth it to buy it.

Frequently Asked Questions (FAQs)

How long do Jeep Wranglers usually last?

Most Jeep Wranglers last between 100,000 and 200,000 miles before they start to have major problems. But how they are used and how well they are taken care of will have a big effect on how long they last.

Are Jeep Wranglers worth the money?

For those seeking fun off-road experiences, the Jeep Wrangler is hard to beat. However, if your primary use of the vehicle will be in non-four-wheel-drive situations, then it may not be your best option.